• Website: loropiana.com
• Founded: 1924, Quarona, Italy.
• Founder: Pietro Loro Piana
• Owned By: LVMH (majority ownership)
• Known For: Summer Walk, Open Walk, Extra Pocket L19, Cashmere Sweaters
• Category Focus: Luxury ready-to-wear, knitwear, footwear, leather goods, accessories, luxury textiles
Loro Piana is one of the world's most prestigious luxury houses, renowned for its exceptional textiles, ultra-premium cashmere, and understated approach to luxury. Founded in Quarona, Italy, in 1924, the company evolved from a family textile business into the global benchmark for luxury fibers and quiet luxury fashion.
Known for blending extraordinary raw materials, Italian craftsmanship, and timeless elegance, Loro Piana has built an unrivaled reputation around cashmere, vicuña, baby cashmere, and some of the world's rarest natural fibers. Its collections emphasize quality over logos, making the maison synonymous with discreet luxury.
Today, Loro Piana is part of LVMH, continuing to expand across ready-to-wear, footwear, leather goods, and accessories while remaining one of fashion's leading authorities on luxury fabrics.
Summer Walk Loafers
Open Walk Ankle Boots
Extra Pocket L19 Bag
Cashmere Crewneck Sweater
Spagna Jacket
Horsey® Jacket
Ghiera Shopper
Baby Cashmere Scarves
Loro Piana traces its origins to 1924, when Pietro Loro Piana established the company in northern Italy. Initially focused on trading and producing fine wool fabrics, the family business gradually became one of the world's foremost specialists in luxury textiles.
During the late twentieth century, brothers Sergio and Pier Luigi Loro Piana transformed the company into a luxury fashion house while preserving its expertise in sourcing the world's finest fibers. Their commitment to quality led the maison to work directly with producers of vicuña, baby cashmere, Merino wool, and other exceptionally rare materials.
In 2013, LVMH acquired an 80% stake in the company, enabling global expansion while preserving the house's distinctive identity and craftsmanship.
Key milestones:
• 1924: Pietro Loro Piana establishes the company in Quarona, Italy.
• 1970s–1980s: Expansion into premium textile manufacturing under Sergio and Pier Luigi Loro Piana.
• 1992: Introduction of the Horsey® Jacket, originally designed for Italy's Olympic equestrian team.
• Early 2000s: Launch of the Summer Walk footwear collection.
• 2013: LVMH acquires an 80% stake in Loro Piana.
• 2023: Introduction of the Extra Pocket L19 as a global leather goods icon.
• 2025–2026: Continued expansion of the Ghiera, Extra Pocket, and luxury accessories collections.
Loro Piana has played a defining role in transforming luxury fabrics into a complete lifestyle philosophy centered on craftsmanship, comfort, and understated sophistication.
“Loro Piana represents luxury in its purest form. It is defined not by logos, but by fiber — where the material itself becomes the ultimate statement.”
Loro Piana matters because it transformed the world's finest natural fibers into a global luxury language.
Its influence can be seen across:
• The evolution of luxury textiles
• The rise of quiet luxury dressing
• The fusion of craftsmanship and innovation
• The preservation of rare natural fibers
By combining exceptional materials, Italian craftsmanship, and timeless design, Loro Piana continues to shape the future of luxury fashion.
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