Elin Kling and Karl Lindman founded Toteme in 2014. Although deeply associated with Stockholm today, the label was originally launched while the couple were living in New York, with an ambition to create sophisticated yet practical fashion shaped by the utility and minimalism associated with Swedish design.

Kling brought experience across fashion media, styling, design, and digital publishing, while Lindman had worked as a model and art director. Their complementary perspectives helped establish Toteme as more than a conventional clothing label, with fashion, imagery, interiors, retail, and visual identity conceived as parts of the same universe.

Key Milestones:
• 2014: Elin Kling and Karl Lindman establish Toteme while living in New York, developing a sophisticated wardrobe informed by Swedish minimalism and practical dressing.
• 2017: Toteme makes its runway debut during Stockholm Fashion Week, strengthening its visibility within Scandinavian fashion.
• Late 2010s: The house expands internationally while establishing Stockholm as its creative base and developing a recognizable vocabulary of coats, knitwear, denim, and wardrobe essentials.
• 2020s: Designs including the Embroidered Scarf Jacket and T-Lock bag become widely recognizable signatures, expanding Toteme's influence beyond ready-to-wear.
• 2024: Toteme presents its first runway show in Paris, marking another stage in its evolution from Scandinavian contemporary label toward an increasingly international luxury proposition.
• 2025: Toteme strengthens its Paris presence with plans for its first French boutique on Rue du Faubourg Saint-Honoré, reflecting the brand's continued international retail expansion.

Toteme continues demonstrating how Scandinavian restraint, practicality, material quality, and strong visual identity can form a globally relevant contemporary luxury wardrobe.