• Website: therow.com
• Founded: 2006, New York City, United States
• Founders: Mary-Kate Olsen and Ashley Olsen
• Owned By: TR Holding
• Known For: Margaux Bag, Park Tote, Ginza Sandals, Sofia Bag, quiet luxury, impeccable tailoring
• Category Focus: Ready-to-wear, handbags, footwear, accessories, menswear
The Row is one of the world's most respected luxury fashion houses, renowned for its quiet luxury, exceptional craftsmanship, and uncompromising minimalism. Founded in 2006 by Mary-Kate and Ashley Olsen, the New York-based maison began with a simple ambition: to create the perfect T-shirt. That pursuit of flawless construction evolved into one of fashion's most influential brands, celebrated for understated elegance and investment-worthy essentials.
Known for combining superior materials, timeless silhouettes, and meticulous tailoring, The Row has created coveted icons including the Margaux Bag, Park Tote, Ginza Sandals, Sofia Bag, N/S Park Tote, and impeccably cut outerwear. Rather than relying on logos or trends, the house has built its reputation through discreet luxury, precision, and enduring design.
Today, The Row remains independently guided by its founders under TR Holding, continuing to shape the global quiet luxury movement through ready-to-wear, handbags, footwear, and accessories.
Margaux Bag
Park Tote
N/S Park Tote
Ginza Sandals
Sofia Bag
India Bag
Canal Loafers
Tailored Cashmere Coats
The Row was founded in 2006 after Ashley Olsen challenged herself to create the perfect T-shirt that would fit women of different ages and body types. The initial seven-piece collection immediately attracted attention from luxury retailers, proving there was demand for beautifully crafted essentials without visible branding.
Over the following two decades, The Row expanded into ready-to-wear, handbags, footwear, menswear, and accessories while maintaining an uncompromising commitment to quality. Named after London's Savile Row, the label reflects the founders' admiration for traditional tailoring and artisanal craftsmanship. Rather than embracing celebrity culture, the Olsens allowed the collections to speak for themselves, creating one of the industry's most respected examples of quiet luxury.
Key milestones:
• 2006: Mary-Kate and Ashley Olsen found The Row in New York.
• 2008: Lauren Hutton appears in the brand's first lookbook.
• 2011: Launch of menswear.
• 2012: Wins the CFDA Womenswear Designer of the Year award.
• 2018: Expansion of the complete menswear collection.
• 2023: Ownership transfers to TR Holding, reinforcing the brand's independent direction.
• 2026: The Row presents its Spring 2026 collection in Paris, introducing softer tailoring, refined handbags, and a more expressive interpretation of its signature minimalist aesthetic.
The Row continues proving that exceptional craftsmanship and restraint can be more influential than overt branding or seasonal trends.
“The Row demonstrates that true luxury doesn’t need to announce itself. Its strength lies in uncompromising craftsmanship, extraordinary materials, and timeless design that grows more relevant with every passing season.”
The Row matters because it transformed minimalism into one of luxury fashion's most desirable expressions.
Its influence can be seen across:
• Quiet luxury
• Luxury handbags
• Modern tailoring
• Timeless wardrobe essentials
By combining exceptional craftsmanship, refined materials, and timeless restraint, The Row continues setting the benchmark for understated modern luxury.
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