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Home Max Mara — Brand Profile
Bulgari Brand

Max Mara

Max Mara is one of Italy’s most respected womenswear houses, known for refined tailoring and timeless outerwear. Founded in 1951 in Reggio Emilia, Max Mara built its reputation on precision-cut coats and sophisticated wardrobe staples.

With a disciplined aesthetic and focus on quality materials, Max Mara represents understated luxury — elegant, practical, and designed for longevity.

Iconic Bulgari Products

Bulgari Serpenti Collection

Bulgari B.zero1 Ring

Bulgari Divas’ Dream Collection

Bulgari Octo Finissimo Watch

Bulgari Serpenti Tubogas Watch

Bulgari Fiorever Collection

Bulgari Save the Children Ring

Bulgari Lvcea Watch

Bulgari History & Heritage

Founded in 1884 by Sotirio Bulgari in Rome, the house quickly gained recognition for exceptional craftsmanship and distinctive Mediterranean aesthetics. Bulgari became known for colorful gemstone combinations and architectural forms inspired by Roman heritage.

The Serpenti motif, introduced in the 1940s, became one of the brand’s most enduring symbols — representing power, rebirth, and seduction. In watchmaking, the Octo Finissimo line set multiple world records for ultra-thin mechanical movements.

Now part of the LVMH portfolio, Bulgari continues to expand globally while preserving its Roman identity and bold design language.

“Bulgari’s strength lies in boldness. It doesn’t whisper luxury — it celebrates it through color, architecture, and unmistakable Roman character.”

Why Bulgari Matters Today

Bulgari remains relevant because it offers bold luxury distinct from traditional French and Swiss houses. Its expressive design language, strong Roman identity, and commitment to high jewelry craftsmanship differentiate it in a competitive market.

By combining heritage symbolism with technical watchmaking innovation, Bulgari continues to strengthen its position across both jewelry and horology.