Graff is one of the most prestigious high jewelry houses in the world, renowned for working with some of the rarest and most valuable diamonds ever discovered. Founded in 1960 by Laurence Graff in London, the brand has become synonymous with exceptional gemstones and uncompromising craftsmanship.
Often referred to as the “King of Diamonds,” Graff built a reputation for sourcing, cutting, and setting extraordinary stones, positioning the house at the pinnacle of ultra-luxury jewelry.
Bulgari Serpenti Collection
Bulgari B.zero1 Ring
Bulgari Divas’ Dream Collection
Bulgari Octo Finissimo Watch
Bulgari Serpenti Tubogas Watch
Bulgari Fiorever Collection
Bulgari Save the Children Ring
Bulgari Lvcea Watch
Founded in 1884 by Sotirio Bulgari in Rome, the house quickly gained recognition for exceptional craftsmanship and distinctive Mediterranean aesthetics. Bulgari became known for colorful gemstone combinations and architectural forms inspired by Roman heritage.
The Serpenti motif, introduced in the 1940s, became one of the brand’s most enduring symbols — representing power, rebirth, and seduction. In watchmaking, the Octo Finissimo line set multiple world records for ultra-thin mechanical movements.
Now part of the LVMH portfolio, Bulgari continues to expand globally while preserving its Roman identity and bold design language.
“Bulgari’s strength lies in boldness. It doesn’t whisper luxury — it celebrates it through color, architecture, and unmistakable Roman character.”
Bulgari remains relevant because it offers bold luxury distinct from traditional French and Swiss houses. Its expressive design language, strong Roman identity, and commitment to high jewelry craftsmanship differentiate it in a competitive market.
By combining heritage symbolism with technical watchmaking innovation, Bulgari continues to strengthen its position across both jewelry and horology.
