Viktor Horsting and Rolf Snoeren met while studying at the Arnhem Academy of Art and Design in the Netherlands. After graduating, the designers began working together and won all three major prizes at the Salon Européen des Jeunes Stylistes in Hyères, helping launch their international career. They established Viktor&Rolf in 1993, approaching fashion less as conventional clothing design and more as a platform for artistic experimentation.

The duo quickly became known for theatrical presentations and conceptual collections that questioned fashion itself. Their work has subsequently entered major cultural institutions including The Metropolitan Museum of Art, Musée des Arts Décoratifs, Barbican, Kyoto Costume Institute, and Kunsthalle München. Over time, Viktor&Rolf expanded into ready-to-wear, bridal, and fragrances without abandoning its experimental couture identity.

Key Milestones:
• 1993: Viktor Horsting and Rolf Snoeren establish Viktor&Rolf after graduating from the Arnhem Academy of Art and Design.
• 1990s: The duo establishes an international reputation through conceptual presentations blending fashion, performance, and art.
• 2005: Flowerbomb becomes the house's defining fragrance and develops into a major international fragrance franchise.
• 2008: Viktor&Rolf joins OTB Group, while its founders retain creative control.
• 2012: Spicebomb launches, developing into the house's signature men's fragrance franchise.
• 2026: Viktor&Rolf presents Spring/Summer 2026 Haute Couture: Diamond Kite, continuing its tradition of transforming couture into performance art.

Viktor&Rolf continues demonstrating how fashion, art, humor, and technical couture craftsmanship can coexist within one of luxury fashion's most unconventional creative identities.