Thursday, April 16, 2026
Home Paul Smith — Brand Profile
Bulgari Brand

Paul Smith

Paul Smith is one of the most influential British fashion labels, known for combining classic tailoring with playful design details. Founded in 1970, the brand has built a global reputation for its philosophy of “classic with a twist.”

From sharp suits to colorful accessories, Paul Smith represents modern British luxury — refined, creative, and subtly unconventional.

Iconic Bulgari Products

Bulgari Serpenti Collection

Bulgari B.zero1 Ring

Bulgari Divas’ Dream Collection

Bulgari Octo Finissimo Watch

Bulgari Serpenti Tubogas Watch

Bulgari Fiorever Collection

Bulgari Save the Children Ring

Bulgari Lvcea Watch

Bulgari History & Heritage

Founded in 1884 by Sotirio Bulgari in Rome, the house quickly gained recognition for exceptional craftsmanship and distinctive Mediterranean aesthetics. Bulgari became known for colorful gemstone combinations and architectural forms inspired by Roman heritage.

The Serpenti motif, introduced in the 1940s, became one of the brand’s most enduring symbols — representing power, rebirth, and seduction. In watchmaking, the Octo Finissimo line set multiple world records for ultra-thin mechanical movements.

Now part of the LVMH portfolio, Bulgari continues to expand globally while preserving its Roman identity and bold design language.

“Bulgari’s strength lies in boldness. It doesn’t whisper luxury — it celebrates it through color, architecture, and unmistakable Roman character.”

Why Bulgari Matters Today

Bulgari remains relevant because it offers bold luxury distinct from traditional French and Swiss houses. Its expressive design language, strong Roman identity, and commitment to high jewelry craftsmanship differentiate it in a competitive market.

By combining heritage symbolism with technical watchmaking innovation, Bulgari continues to strengthen its position across both jewelry and horology.