• Website: dior.com
• Founded: 1946, Paris, France.
• Founder: Christian Dior
• Owned By: LVMH
• Known For: New Look, Lady Dior, Saddle Bag, Bar Jacket, Miss Dior
• Category Focus: Haute couture, ready-to-wear, handbags, footwear, jewelry, watches, fragrance, beauty
Dior is one of the world's most influential luxury fashion houses, renowned for haute couture, architectural silhouettes, and refined French elegance. Founded in Paris in 1946 by Christian Dior, the maison revolutionized postwar fashion with the New Look before expanding into ready-to-wear, handbags, footwear, jewelry, watches, fragrance, and beauty.
Known for combining couture craftsmanship, romantic femininity, and continuous creative evolution, Dior has created some of luxury's most recognizable signatures. House codes—including the Cannage motif, Bar Jacket, toile de Jouy, Dior Oblique canvas, and lucky symbols—remain central to its visual identity.
Today, Dior is one of the flagship fashion houses of LVMH, continuing to shape global luxury under Chairman and CEO Delphine Arnault and Creative Director Jonathan Anderson.
Lady Dior
Dior Saddle Bag
Dior Book Tote
30 Montaigne
Dior Toujours
Bar Jacket
J’Adior Slingback Pumps
Miss Dior Fragrance
Dior's story began in 1946, when Christian Dior established his couture house at 30 Avenue Montaigne in Paris. His first collection introduced rounded shoulders, narrow waists, and voluminous skirts, creating the revolutionary silhouette that became known as the New Look.
The maison quickly expanded internationally while introducing fragrance, accessories, ready-to-wear, and beauty. Successive creative directors reinterpreted Christian Dior's fascination with flowers, architecture, elegance, and craftsmanship, creating new icons such as the Lady Dior, Saddle Bag, and Dior Book Tote.
Today, Dior continues to unite haute couture tradition with modern fashion through its Parisian ateliers, global boutiques, artistic collaborations, and expanding beauty universe.
Key milestones:
• 1946: Christian Dior establishes his couture house at 30 Avenue Montaigne in Paris.
• 1947: Dior presents his first collection, introducing the revolutionary New Look.
• 1947: Launch of Miss Dior, the maison's first fragrance.
• 1955: Dior opens the Grande Boutique, expanding its growing accessories collection.
• 1957: Yves Saint Laurent succeeds Christian Dior as the maison's artistic director.
• 1967: Dior launches Miss Dior, its first women's ready-to-wear collection.
• 1995: The handbag later named Lady Dior is presented to Diana, Princess of Wales.
• 1999: John Galliano introduces the Dior Saddle Bag on the Spring/Summer 2000 runway.
• 2016: Maria Grazia Chiuri becomes Dior's first female Creative Director of Women's Collections.
• 2025: Jonathan Anderson becomes Creative Director of Dior's women's, men's, and haute couture collections.
Dior transformed postwar couture into a global vision of luxury, combining architectural elegance, exceptional craftsmanship, and enduring romance.
“Dior reshaped modern elegance through architecture, romance, and couture craftsmanship. Its enduring influence comes from continually reimagining beauty while preserving the spirit of the New Look.”
Dior matters because it transformed haute couture into a complete and globally influential vision of luxury.
Its influence can be seen across:
• The evolution of architectural fashion silhouettes
• The relationship between haute couture and accessories
• The expansion of luxury fashion into fragrance and beauty
• The preservation of specialized Parisian craftsmanship
By combining couture heritage, romantic design, and continuous creative reinvention, Dior continues to define modern luxury.
