• Website: jimmychoo.com
• Founded: 1996, London, England.
• Founders: Jimmy Choo and Tamara Mellon
• Owned By: Capri Holdings
• Known For: Bing Mule, Romy Pumps, Saeda Pumps, Bon Bon Bag
• Category Focus: Footwear, handbags, accessories, bridal, fragrance, jewelry, eyewear
Jimmy Choo is one of the world's most celebrated luxury accessories houses, renowned for its glamorous footwear, crystal embellishments, and red-carpet appeal. Founded in London in 1996, the brand evolved from an East London bespoke shoemaking atelier into a global luxury powerhouse spanning shoes, handbags, accessories, jewelry, eyewear, and fragrance.
Known for blending artisanal craftsmanship, contemporary glamour, and confident femininity, Jimmy Choo has become synonymous with celebrity style and occasion dressing. From Hollywood premieres to royal weddings, the maison's creations have become staples for women seeking statement luxury.
Today, under Creative Director Sandra Choi, Jimmy Choo continues to reinterpret its glamorous heritage while expanding into contemporary handbags, bridal collections, menswear, and lifestyle accessories. The brand operates more than 200 boutiques worldwide and is part of Capri Holdings.
Bing Mules
Romy Pumps
Saeda Pumps
Bon Bon Bucket Bag
Diamond Sling Sneakers
Avenue Clutch
Love Pumps
Crystal Sandals
Jimmy Choo's story began in 1996, when Tamara Mellon partnered with renowned Malaysian-born shoemaker Jimmy Choo to establish the brand in London. Building on Jimmy Choo's bespoke shoemaking expertise and Mellon's fashion vision, the company quickly became a favorite among celebrities and fashion editors.
From its earliest collections, the house developed a reputation for glamorous stilettos, impeccable Italian craftsmanship, and evening shoes that balanced elegance with wearability. The brand's popularity surged in the late 1990s and early 2000s through frequent appearances in film, television, and celebrity culture—most famously in Sex and the City.
Today, Jimmy Choo continues designing every collection in London, with most production taking place in Italy by master artisans.
Key milestones:
• 1996: Jimmy Choo is founded in London by Tamara Mellon and Jimmy Choo.
• 1997: Sandra Choi joins the creative team and helps shape the house's design identity.
• 2001: Jimmy Choo exits the business while the brand continues global expansion.
• 2008: Launch of Jimmy Choo for Men.
• 2011: Expansion into fragrance through Interparfums.
• 2017: Capri Holdings, formerly Michael Kors Holdings, acquires Jimmy Choo.
• 2020: Introduction of the Saeda collection, which quickly becomes a modern icon.
• 2026: Sandra Choi receives an OBE for services to British fashion.
Jimmy Choo helped define modern luxury footwear by making glamorous evening shoes an essential part of contemporary fashion culture.
“Jimmy Choo mastered modern glamour. Its strength lies in creating statement shoes and accessories that remain synonymous with confidence, celebration, and red-carpet style.”
Jimmy Choo matters because it transformed luxury footwear into red-carpet glamour.
Its influence can be seen across:
• The evolution of luxury evening shoes
• The fusion of celebrity culture and fashion
• The rise of crystal-embellished accessories
• The modern luxury bridal market
By combining Italian craftsmanship, London creativity, and unmistakable glamour, Jimmy Choo continues to shape the future of luxury accessories.
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