• Website: jacquemus.com
• Founded: 2009, Paris, France.
• Founder: Simon Porte Jacquemus
• Owned By: Independent (with a minority investment from L'Oréal)
• Known For: Le Chiquito, Le Bambino, Le Bisou, oversized straw hats, Mediterranean-inspired fashion
• Category Focus: Ready-to-wear, handbags, footwear, accessories, beauty
Jacquemus is one of the world's most influential contemporary luxury fashion houses, renowned for its Mediterranean-inspired minimalism, sculptural accessories, and joyful storytelling. Founded in 2009 by Simon Porte Jacquemus, the Paris-based brand transformed personal memories of southern France into one of fashion's most recognizable visual identities, blending effortless sensuality with modern French elegance.
Known for combining clean tailoring, playful proportions, sun-soaked colour palettes, and architectural accessories, Jacquemus has created icons including the Le Chiquito, Le Bambino, Le Bisou, La Bateau, Le Turismo, and oversized straw hats. The brand's destination runway shows—from lavender fields and wheat fields to Versailles, Capri, and Provence—have become defining moments in contemporary fashion.
Today, Jacquemus remains independently led by Simon Porte Jacquemus, while entering a new growth phase through a long-term beauty partnership with L'Oréal, continuing to expand globally across fashion, accessories, retail, and beauty.
Le Chiquito Bag
Le Bambino Bag
Le Bisou Bag
La Bateau Bag
Le Turismo Bag
Oversized Straw Hat
Le Hoodie Gros Grain
Cubisto Slingbacks
Simon Porte Jacquemus founded the label in 2009, naming it after his mother's maiden name following her sudden passing. With little formal fashion training, he introduced collections inspired by childhood memories, Provence, family life, and the landscapes of southern France. His unconventional marketing—staging friends in his designs during Paris Fashion Week—quickly attracted international attention.
Over the next decade, Jacquemus became synonymous with destination runway shows, viral accessories, and a uniquely optimistic vision of French luxury. The brand expanded into menswear in 2018, opened flagship boutiques in Paris, London, and New York, and established itself as one of the industry's fastest-growing independent luxury labels. In 2025, L'Oréal acquired a minority stake while announcing a long-term beauty partnership, marking a significant new chapter for the maison.
Key milestones:
• 2009: Simon Porte Jacquemus founds Jacquemus in Paris.
• 2012: Invited to present during Paris Fashion Week.
• 2015: Wins the LVMH Prize Special Jury Award.
• 2018: Launch of menswear.
• 2019: Celebrates the brand's tenth anniversary with the iconic lavender field runway show.
• 2025: Announces a beauty partnership with L'Oréal, which acquires a minority stake.
• 2026: Presents Spring/Summer 2026 "Le Paysan", a deeply personal collection inspired by the designer's childhood, rural Provence, and traditional workwear, showcased during Paris Fashion Week.
Jacquemus continues redefining contemporary French luxury through storytelling, optimism, and effortless Mediterranean elegance.
“Jacquemus proves that emotion can be luxury’s greatest asset. Its strength lies in transforming memories of Provence into contemporary fashion that feels joyful, effortless, and instantly recognizable.”
Jacquemus matters because it transformed Mediterranean simplicity into modern luxury.
Its influence can be seen across:
• Contemporary French fashion
• Luxury handbags
• Resort dressing
• Experiential fashion marketing
By combining personal storytelling, sculptural design, and effortless elegance, Jacquemus continues redefining contemporary luxury for a new generation.
Jacquemus vs Loewe
Jacquemus vs Acne Studios
Jacquemus vs Chloé
Jacquemus vs Coperni
