Thursday, April 16, 2026
Home IWC Schaffhausen — Brand Profile
Bulgari Brand

IWC Schaffhausen

IWC Schaffhausen is one of Switzerland’s most respected watchmakers, known for engineering-driven design and functional elegance. Founded in 1868 in Schaffhausen, the brand blends Swiss craftsmanship with a distinctly technical aesthetic.

From aviation-inspired timepieces to classic dress watches, IWC represents precision, durability, and understated luxury rooted in performance.

Iconic Bulgari Products

Bulgari Serpenti Collection

Bulgari B.zero1 Ring

Bulgari Divas’ Dream Collection

Bulgari Octo Finissimo Watch

Bulgari Serpenti Tubogas Watch

Bulgari Fiorever Collection

Bulgari Save the Children Ring

Bulgari Lvcea Watch

Bulgari History & Heritage

Founded in 1884 by Sotirio Bulgari in Rome, the house quickly gained recognition for exceptional craftsmanship and distinctive Mediterranean aesthetics. Bulgari became known for colorful gemstone combinations and architectural forms inspired by Roman heritage.

The Serpenti motif, introduced in the 1940s, became one of the brand’s most enduring symbols — representing power, rebirth, and seduction. In watchmaking, the Octo Finissimo line set multiple world records for ultra-thin mechanical movements.

Now part of the LVMH portfolio, Bulgari continues to expand globally while preserving its Roman identity and bold design language.

“Bulgari’s strength lies in boldness. It doesn’t whisper luxury — it celebrates it through color, architecture, and unmistakable Roman character.”

Why Bulgari Matters Today

Bulgari remains relevant because it offers bold luxury distinct from traditional French and Swiss houses. Its expressive design language, strong Roman identity, and commitment to high jewelry craftsmanship differentiate it in a competitive market.

By combining heritage symbolism with technical watchmaking innovation, Bulgari continues to strengthen its position across both jewelry and horology.