• Website: hublot.com
• Founded: 1980, Nyon, Switzerland.
• Founder: Carlo Crocco
• Owned By: LVMH
• Known For: Big Bang, Classic Fusion, Spirit of Big Bang, UNICO
• Category Focus: Luxury watches, sports watches, haute horlogerie, innovative materials
Hublot is one of the world's most distinctive Swiss luxury watch manufacturers, renowned for its bold designs, innovative materials, and philosophy of "The Art of Fusion." Founded in Nyon, Switzerland, in 1980 by Carlo Crocco, Hublot challenged traditional watchmaking by combining precious metals with natural rubber—an unprecedented idea that would redefine modern luxury sports watches.
Known for blending technical innovation, avant-garde aesthetics, and high-performance engineering, Hublot has become synonymous with cutting-edge materials including sapphire, ceramic, carbon fiber, Magic Gold, and colored composites. Collections such as the Big Bang, Classic Fusion, and Spirit of Big Bang continue to push the boundaries of contemporary Swiss watchmaking.
Today, Hublot is part of LVMH and continues expanding its manufacture capabilities under CEO Julien Tornare, combining in-house movements with pioneering material science and collaborations across sport, music, and contemporary art.
Big Bang Unico
Big Bang Original
Classic Fusion
Spirit of Big Bang
Big Bang Meca-10
MP-13 Tourbillon Bi-Axis Retrograde
Square Bang Unico
Big Bang Integrated
Hublot's story began in 1980, when Italian entrepreneur Carlo Crocco founded the company with an unconventional vision. Instead of following traditional Swiss watchmaking codes, he paired a gold case with a natural rubber strap—an idea that was initially controversial but ultimately revolutionary.
A defining turning point came in 2004, when Jean-Claude Biver joined as CEO. Under his leadership, Hublot introduced the Big Bang in 2005, creating one of the industry's most successful modern watch collections and establishing the philosophy of "The Art of Fusion."
The brand later invested heavily in manufacture capabilities, developing proprietary materials and launching its own in-house movements, allowing Hublot to become one of Swiss watchmaking's most innovative contemporary manufactures.
Key milestones:
• 1980: Carlo Crocco founds Hublot in Switzerland.
• 1980: First luxury watch combining gold with a natural rubber strap.
• 2004: Jean-Claude Biver becomes CEO.
• 2005: Launch of the Big Bang collection.
• 2008: Hublot joins the LVMH Group.
• 2010: Introduction of the in-house UNICO chronograph movement.
• 2022: Launch of the Square Bang Unico.
• 2025: Celebration of the 20th Anniversary of the Big Bang.
• 2026: Introduction of the Big Bang Reloaded and expansion of the Original Unico family.
Hublot transformed contemporary watchmaking by proving that innovation in materials could become as important as innovation in mechanics.
“Hublot challenged convention. Its strength lies in fusing unconventional materials with contemporary engineering to redefine the modern luxury sports watch.”
Hublot matters because it transformed material innovation into a defining luxury philosophy.
Its influence can be seen across:
• The evolution of luxury sports watches
• The advancement of material engineering
• The fusion of traditional mechanics and modern design
• The integration of contemporary culture into watchmaking
By combining Swiss engineering, technical experimentation, and bold aesthetics, Hublot continues redefining what modern luxury watchmaking can be.
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