Founded in 1884 by Sotirio Bulgari in Rome, the house quickly gained recognition for exceptional craftsmanship and distinctive Mediterranean aesthetics. Bulgari became known for colorful gemstone combinations and architectural forms inspired by Roman heritage.

The Serpenti motif, introduced in the 1940s, became one of the brand’s most enduring symbols — representing power, rebirth, and seduction. In watchmaking, the Octo Finissimo line set multiple world records for ultra-thin mechanical movements.

Now part of the LVMH portfolio, Bulgari continues to expand globally while preserving its Roman identity and bold design language.