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Bulgari Brand

Casablanca

Casablanca is a Paris-based luxury fashion house known for its fusion of leisurewear and high-end tailoring, vibrant prints, and refined yet relaxed aesthetic. Founded by Charaf Tajer in 2018, the brand has quickly become one of the most distinctive voices in modern fashion.

Blending Parisian elegance with Moroccan heritage and global travel influences, Casablanca represents a new form of luxury—optimistic, colorful, and rooted in lifestyle storytelling.

Iconic Bulgari Products

Bulgari Serpenti Collection

Bulgari B.zero1 Ring

Bulgari Divas’ Dream Collection

Bulgari Octo Finissimo Watch

Bulgari Serpenti Tubogas Watch

Bulgari Fiorever Collection

Bulgari Save the Children Ring

Bulgari Lvcea Watch

Bulgari History & Heritage

Founded in 1884 by Sotirio Bulgari in Rome, the house quickly gained recognition for exceptional craftsmanship and distinctive Mediterranean aesthetics. Bulgari became known for colorful gemstone combinations and architectural forms inspired by Roman heritage.

The Serpenti motif, introduced in the 1940s, became one of the brand’s most enduring symbols — representing power, rebirth, and seduction. In watchmaking, the Octo Finissimo line set multiple world records for ultra-thin mechanical movements.

Now part of the LVMH portfolio, Bulgari continues to expand globally while preserving its Roman identity and bold design language.

“Bulgari’s strength lies in boldness. It doesn’t whisper luxury — it celebrates it through color, architecture, and unmistakable Roman character.”

Why Bulgari Matters Today

Bulgari remains relevant because it offers bold luxury distinct from traditional French and Swiss houses. Its expressive design language, strong Roman identity, and commitment to high jewelry craftsmanship differentiate it in a competitive market.

By combining heritage symbolism with technical watchmaking innovation, Bulgari continues to strengthen its position across both jewelry and horology.