Monday, September 7, 2026
Home Sandro — Brand Profile

Sandro

Website: sandro-paris.com
Founded: 1984, Paris, France.
Founders: Evelyne Chetrite and Didier Chetrite
Owned By: SMCP Group
Known For: Tailored blazers, leather jackets, knitwear, dresses, Sandro Homme
Category Focus: Ready-to-wear, tailoring, outerwear, handbags, footwear, accessories

Sandro is one of France's leading contemporary fashion houses, renowned for its Parisian tailoring, understated elegance, and modern wardrobe essentials. Founded in Paris in 1984 by Evelyne Chetrite and her husband Didier, Sandro was created to offer sophisticated clothing that balanced feminine tailoring with effortless everyday style.

Known for blending Parisian chic, clean tailoring, and subtle contemporary details, Sandro has become a reference point for premium ready-to-wear. The maison is celebrated for impeccably cut blazers, leather jackets, knitwear, dresses, trousers, and refined accessories that embody relaxed French elegance. In 2008, the launch of Sandro Homme, led by Ilan Chetrite, expanded the house into menswear while preserving its distinctive aesthetic.

Today, Sandro operates in more than 57 countries as part of SMCP Group, continuing to reinterpret Parisian style through seasonal collections inspired by art, architecture, music, and modern city life.

Iconic Sandro Products

Tailored Double-Breasted Blazer

Leather Biker Jacket

Parisian Knit Cardigan

Tailored Wool Coat

Signature Mini Dress

Wide-Leg Tailored Trousers

Leather Crossbody Bag

Sandro Homme Tailored Suit

Sandro History & Heritage

Sandro was founded in 1984 in Le Sentier, one of Paris's historic fashion districts. Inspired by her Moroccan childhood and the effortless elegance of Parisian women, Evelyne Chetrite envisioned clothing that blended masculine tailoring with feminine sophistication. Her philosophy continues to shape the women's collections today.

The maison steadily expanded internationally while maintaining family leadership. In 2008, Evelyne's son Ilan Chetrite launched Sandro Homme, introducing a menswear collection rooted in sharp tailoring and contemporary Parisian style. Together, the family has built Sandro into one of France's most influential premium fashion labels.

Key milestones:
• 1984: Evelyne and Didier Chetrite found Sandro in Paris.
• 1984: First boutique opens in the Marais district.
• 2008: Launch of Sandro Homme, designed by Ilan Chetrite.
• 2010: International expansion accelerates across Europe, North America, and Asia.
• 2017: Parent company SMCP Group is listed on Euronext Paris.
• 2026: Sandro unveils its Spring/Summer 2026 campaign inspired by modernist architecture near Giverny, reinforcing its signature balance of structure and effortless elegance.

Sandro has become one of the defining voices of modern Parisian fashion by combining timeless tailoring with contemporary sophistication.

“Sandro refined contemporary Parisian dressing. Its strength lies in balancing impeccable tailoring with effortless elegance that feels timeless rather than trend-driven.”

Why Sandro Matters Today

Sandro matters because it transformed Parisian tailoring into modern everyday luxury.

Its influence can be seen across:
• Contemporary French fashion
• Elevated wardrobe essentials
• Modern tailoring
• Understated luxury dressing

By combining Parisian elegance, impeccable tailoring, and wearable sophistication, Sandro continues defining contemporary French style for a global audience.

Sandro vs Other Luxury Houses

Sandro vs Maje

Sandro vs Claudie Pierlot

Sandro vs Theory

Sandro vs Reiss

Other Brands

Claudie Pierlot

Theory

Reiss