• Website: tissotwatches.com
• Founded: 1853, Le Locle, Switzerland
• Founder: Charles-Félicien Tissot and Charles-Émile Tissot
• Owned By: Swatch Group
• Known For: PRX, Seastar, Gentleman, T-Touch, accessible Swiss luxury
• Category Focus: Swiss watches and horology
Tissot is one of the world’s most recognized Swiss watchmakers, renowned for its combination of Swiss craftsmanship, technical innovation, and exceptional value. Founded in Le Locle, Switzerland, in 1853, Tissot evolved from a small family-run workshop into one of the most important names in accessible luxury watchmaking.
Known for blending traditional horology with pioneering technology, Tissot built a reputation through innovations ranging from dual-time watches and anti-magnetic movements to tactile touchscreen watches and modern Powermatic 80 calibers. The brand has consistently made Swiss watchmaking accessible to a broad audience without compromising quality.
Today, Tissot remains a flagship brand within the Swatch Group, offering one of the broadest collections of Swiss-made watches across sport, dress, heritage, and technology categories.
Tissot PRX
Tissot PRX Powermatic 80
Tissot Seastar Collection
Tissot Gentleman Powermatic 80
Tissot Le Locle Collection
Tissot T-Touch Connect Solar
Tissot Heritage Collection
Tissot PR 516 Chronograph
Tissot’s story began in 1853, when Charles-Félicien Tissot and his son Charles-Émile Tissot founded the company in Le Locle, Switzerland. From the beginning, the brand embraced innovation and international expansion.
The company quickly became known for pioneering watchmaking developments. In its founding year, Tissot introduced one of the world's first mass-produced pocket watches and an early dual-time-zone pocket watch.
Over the following decades, Tissot expanded internationally, particularly in Russia, and established itself as one of Switzerland’s leading watch manufacturers.
Key milestones:
• 1853: Tissot founded by Charles-Félicien and Charles-Émile Tissot in Le Locle, Switzerland
• 1853: Introduction of a mass-produced pocket watch and dual-time watch
• 1858: Expansion into the Russian market
• 1930: Tissot and Omega form SSIH, the predecessor to the modern Swatch Group
• 1930: Launch of one of the world's first anti-magnetic watches
• 1983: Integration into the newly formed Swatch Group
• 1999: Launch of the revolutionary T-Touch tactile watch
• 2010s: Expansion of Powermatic 80 movements and sports partnerships
• 2020s: Global success of the PRX collection
Tissot played a major role in making Swiss watchmaking more accessible while remaining deeply connected to innovation and horological tradition.
“Tissot occupies a unique position in watchmaking. Few brands offer the same combination of heritage, innovation, Swiss-made quality, and value, making it one of the most important entry points into luxury horology.”
Tissot matters because it transformed Swiss watchmaking into an attainable luxury experience.
Its influence can be seen across:
• The democratization of Swiss mechanical watches
• The evolution of accessible luxury horology
• The fusion of innovation and tradition
• The growth of modern sports watch culture
By combining Swiss craftsmanship, technical innovation, and exceptional value, Tissot continues to shape the future of watchmaking.
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