Fendi is one of Italy’s most influential luxury fashion houses. Founded in Rome in 1925, Fendi built its reputation on exceptional craftsmanship, bold creativity, and distinctive logo iconography.
From the iconic Baguette bag to contemporary leather goods and ready-to-wear, Fendi represents confident Roman luxury — blending heritage savoir-faire with modern experimentation.
Fendi Baguette
Fendi Peekaboo
Fendi First Bag
Fendi Sunshine Tote
Fendi FF Logo
Fendi Selleria Collection
Fendi Colibri Heels
Fendi O’Lock Jewelry
Founded in 1925 by Adele and Edoardo Fendi in Rome, the house began as a leather and fur workshop. Over time, Fendi became known for innovative fur techniques and bold experimentation.
The FF logo, created in 1965, became a defining visual code of the brand. The Baguette bag, introduced in 1997, became one of the first “It bags,” cementing Fendi’s place in handbag history.
Now part of the LVMH portfolio, Fendi continues to blend Roman heritage with contemporary creative direction, expanding its global influence.
“Fendi thrives on character. It combines Roman heritage with playful modernity — proving that luxury can be both refined and expressive.”
Fendi remains relevant because it balances heritage craftsmanship with playful innovation. While rooted in Roman tradition, the brand consistently reinvents its iconic silhouettes and logo motifs for modern consumers.
Its ability to create recognizable handbag icons while maintaining artisanal credibility positions Fendi as a strong force in contemporary luxury.
